Norstat Netherlands makes use of Yesty to boost participant response rates

17 january

About Norstat

Norstat is one of the largest and leading data collectors for market research in Europe. They employ fair and transparent data gathering methods, boasting an extensive international panel network and establishing trusted relationships with respondents. Norstat provides best-in-class data on a wide range of topics or target groups.

The company supports over 1,800 market research firms, brands, media and advertising agencies, publishers, and consultancies across various industries. Their mission is to expedite data-driven processes, fostering trusted research and insights.

The Business Need

Norstat Netherlands sought an strategic ally capable of delivering a diverse array of flexible incentive offerings. The decision was motivated by the need to cater to the unique requirements of diverse target groups and navigate the complexities of multiple countries seamlessly. Yesty’s platform stood out as an ideal choice, offering not only automated and streamlined reward processes but also an impressive array of attractive reward options tailored to meet the preferences of survey respondents.

The Solution

Expanding on this collaboration, it’s important to highlight the specific features of the Yesty platform that captured Norstat Netherlands attention. The automated and streamlined reward processes not only promised efficiency but also ensured a hassle-free experience for both Norstat Netherlands and its respondents. This aspect resonated well with Norstat Netherlands commitment to delivering a smooth and user-friendly survey participation process.

Furthermore, Yesty’s provision of various attractive reward options added a layer of versatility to the collaboration. This adaptability was crucial in addressing the diverse needs of respondents, recognising that incentives can significantly impact survey participation rates. The ability to offer rewards that resonate with different individuals across various regions positioned Norstat Netherlands and Yesty to create a more engaging and rewarding survey experience.

 

“Thanks to the collaboration with Yesty, Norstat Netherlands achieved significant results. Participants were highly motivated and engaged in the research, resulting in higher response rates and improved data quality.”

-Yvette Huitema, Managing Director at Norstat Netherlands-

The Result

The decision to partner with Yesty was driven by Norstat Netherlands strategic vision to enhance its survey offerings through a robust and flexible incentive system. The collaboration aimed not only to streamline administrative processes but also to elevate the overall respondent experience by providing appealing and region-specific rewards. Through this partnership, Norstat Netherlands sought to reinforce its commitment to delivering high-quality, respondent-centric surveys on a global scale.

➔

For additional details on increasing participant response rates, please visit: yesty.io