As a global leader in market research, Ipsos is at the forefront of innovative panel management, constantly evolving to develop a deeper understanding of society, markets and people. However, managing the gathering, processing, and delivery of data at the scale for which Ipsos is known, presents its own set of challenges, necessitating strategic partnerships to streamline processes and keep up with demand, ensuring high-quality outcomes for every activity.
Ipsos have worked with Yesty over the last five months to improve how panel managers in their qualitative department reward panellists, saving them time and making data privacy easier. Catching up with their team in a recent conversation they shared:
Traditional methods of rewarding panellists for completing market research surveys often involve tedious and time-consuming processes. Add in a layer of personalisation, where respondents can choose their rewards, and things get even more complicated when done manually.
For Ipsos, partnering with Yesty to empower panel managers to send personalised digital choice cards to respondents in bulk, with the option for those respondents to use the Yesty platform to redeem their reward at over 1500+ partners globally, has been a welcomed innovation to save time across their qualitative department.
Protecting consumer data and ensuring confidentiality is crucial to comply with country-specific laws and ensure respondents feel comfortable and trust sharing information. Gathering and storing panellist information en masse can pose serious privacy risks and cost a lot of money to ensure stringent security standards are adopted.
Yesty’s Choice Card solution has helped Ipsos Netherlands streamline their data storing process, placing less pressure on panel managers to gather sensitive data.
While Ipsos is still in the early stages of its partnership with Yesty, the initial impact on time efficiency and data privacy within their qualitative department in just a few months has been exciting to observe.
By adopting innovative digital strategies to reward respondents, panel managers can keep up with demand and deliver a stronger market research offering that meaningfully contributes to business decisions, leading to increased sales, better profitability and a stronger competitive advantage.
Inspired to streamline your panel management activities? Get in touch with Yesty for a free demo today, to understand how your organisation can simplify reward processes and safeguard data privacy for panellists. Together, let’s enhance efficiency and trust in the market research community.
