MarketResponse is a leading market research organisation specialising in providing comprehensive qualitative and quantitative research solutions. The company leverages AI-powered research technology and collaborates with premium partners to collect, enrich, analyse, and interpret data.
Dedicated to delivering actionable insights to their clients through innovative research methodologies and advanced software solutions, MarketResponse faced several operational challenges. These challenges included the time-consuming and manual process of managing incentives for research participants, limited flexibility in payment methods and gift card options—especially for international clients—and the need for a more efficient and automated solution to handle reward distribution within their qualitative research platform, CMNTY.
To address the pressing challenges, MarketResponse integrated Yesty into their operations. This integration included the Yesty Portal, which was utilised by both the Quantitative and Qualitative Research teams to manage project incentives efficiently. Additionally, the Yesty API was incorporated into MarketResponse’s CMNTY software, automating the reward redemption process and significantly reducing the manual workload for community managers.
“One of the critical factors in this case was Yesty’s API documentation. We shared Yesty’s API documentation with our development team and comparing to other providers, Yesty’s was the most clear and the easiest to integrate within our software.”
-Dirk van Gameren, Sales Manager EMEA, MarketResponse
The implementation of Yesty’s solutions brought immediate and notorious improvements to MarketResponse’s operations.
The automated reward redemption process within the CMNTY software now saves community managers several hours of work each week, allowing them to focus more on engaging with community members and less on administrative tasks.
The wide variety of gift cards available through Yesty, along with the ability to pay invoices in local currencies, enhanced the user experience for international clients. For instance, Australian clients can now receive invoices in AUD, USD and CAD, eliminating the need for currency conversion. Additionally, MarketResponse now customises the gift card options available to their clients, aligning with the brand values and client preferences.
“The biggest benefit for us is the efficiency it is causing to our clients by using Yesty. In the beginning it was a bit of a challenge to make sure that clients from Australia, the USA or Canada would be able to use Yesty, but Yesty works in many countries and has a lot of gift card options within those countries. It is now easier for our clients to buy gift cards.”
-Pascal Distelblom, Customer Success Manager, MarketResponse
The partnership with Yesty has enabled MarketResponse to enhance their service delivery, streamline their operations, and provide a better experience for their clients and research participants. The successful integration of Yesty’s solutions demonstrates the value of innovative technology in improving business efficiency and client satisfaction.
Inspired to streamline your panel management activities? Get in touch with Yesty for a free demo today, to understand how your organisation can simplify reward processes and safeguard data privacy for panellists. Together, let’s enhance efficiency and trust in the market research community.
