B2B & B2C Research

B2B and B2C Research

Whether you’re running online consumer studies across multiple countries, or in-depth interviews with hard-to-reach B2B audiences, Yesty makes rewarding participants simple, automated, and globally compliant.

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Centralise and automate

Centralise and automate

Save time and reduce admin by automating payments.
Improve participant experience

Improve participant experience

Improve participant experience with instant, localised rewards.
Ensure compliance

Ensure compliance

Ensure compliance and transparency across global projects.
Norstat
Market Response
Memo2
Kantar
Essensor
E.on
Markteffect
iVox
EuroClix
Ipsos

Why leading teams choose Yesty

"Thanks to the collaboration with Yesty, Norstat Netherlands achieved significant results. Participants were highly motivated and engaged in the research, resulting in higher response rates and improved data quality."
"In the past, we used cash via bank account or vouchers, letting respondents choose what they want, which was quite a lot of handling for the different departments. Since working with Yesty, it has been a lot easier for us, as we only need to order the subscription cards and the respondents can choose themselves.”
“The change from manually transferring compensation to using Yesty made our operations much more efficient and provides an attractive and enjoyable way to reward consumers.”
“One of the critical factors was Yesty’s API documentation. We shared it with our developing team and comparing to other providers, Yesty’s was the most clear and the easiest to integrate within our software.”
“By providing attractive and relevant rewards, such as gift cards from popular stores, MeMo2 has motivated participants to actively take part in surveys and share their data. The diverse range of rewards has also helped to maintain participants’ interest and keep them engaged throughout the research process.”

Reward hard-to-reach audiences with confidence

Engaging senior professionals requires a smooth and reliable reward experience. With Yesty, incentives are delivered smoothly and locally, from niche experts to global decision-makers. Automated distribution removes manual effort and reduces errors, while improving participant experience.

Scale incentives across countries without complexity

High-volume consumer research demands speed, efficiency, and a seamless experience. Yesty automates payouts across multiple countries, offering participants rewards that feel familiar and local, and your team more piece of mind by reducing admin and operational overhead.

Frequently Asked Questions

  • How does Yesty support rewards for global research panels?

    Yesty is a global incentives platform purpose-built for the market research industry, to help research teams distribute digital rewards to participants in over 150 countries. Our platform automatically localises rewards by currency, language, and brand availability, so respondents always receive incentives that are relevant, recognisable, and easy to redeem in their own market.

  • What types of rewards can respondents receive through Yesty?

    Yesty offers a wide range of digital incentives for market research participants, including eGift cards, prepaid cards, PayPal, bank transfers, branded choice cards, and more. This variety lets researchers tailor rewards to respondent preferences, maximising redemption rates and participant satisfaction.

  • Can Yesty integrate with my research and panel management tools?

    Yes, Yesty offers a robust API for digital rewards automation. You can integrate Yesty directly with your survey platform, panel management software, or CRM. This enables automated incentive delivery—reducing manual work, eliminating errors, and speeding up participant payouts.

  • How does Yesty prevent fraud and ensure reward integrity?

    Yesty features advanced fraud prevention built for research incentives. Our RewardShield™ system detects suspicious activity, blocks bots, VPNs, and duplicate accounts, and validates respondent identity—ensuring only legitimate participants receive rewards and protecting your incentive budget.

Struggling to deliver fast, localised rewards at scale?

Book a free demo today

Give your participants the freedom to choose how they’re rewarded — fast, easy, and global.

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